Known as the ‘Oscars’ of the fragrance industry, the 30th annual Fragrance Foundation UK Awards 2022 took place at The Brewery in the City of London. Juliette Has A Gun Media Campaign Courtesy of Juliette Has a Gun Now, if you have been in the fragrance industry for a while, you probably know about the Fifi award, but if you are new to the scene, here is the scoop. It increases the diffusivity of fragrances in which it is incorporated and has a faint, floral-musky, sweet and pleasant odor of lactone. An extremely fine macrocyclic musk of great diffusion and power, this a close analog of the musk that occurs naturally in Ambrette seed oil. The last stages are all dedicated to Ambrettolide, which is part of the Macrocyclic musks and is one of the finest available this is the molecule that gives Ambrette seeds their murkiness. It’s cuddly, a bit laundry-like, and feels extremely good. After about half an hour, it loses the sweetness and slowly reveals the comforting musky heart. There is a candy-like sweetness that blasts from the start and makes me think of caramels I would often enjoy as a kid. All the darkness has been vaporized as if you took the real gun and replaced it with a plastic pink water gun, harmless and promising to be nothing but fun and I do love the new direction! Pear Inc is your gal if you are craving that fresh out of the shower, shampoo-like feeling. ![]() In the last few years, the brand’s direction has drastically changed its course. Then came the obsession with Citizen Queen, Mad Madame, and Midnight Oud, and in between it all, I went through a few bottles of Not a Perfume, one of the pioneers of the Ambroxan-based, second-skin type of fragrance movement. I have been a big fan of the brand ever since I laid my nose on Lady Vengeance years back. ![]() Juliette Has A Gun Pear Inc Poolside by Olya Bar The playful, fun, flirtatious scent of pears is perfectly in tune with Romano Ricci’s recent direction for Juliette Has A Gun – Pear Inc. A bite into its succulent flesh is a … wait, I’m not talking about the apple and the serpent here. In the beginning, there was a fruit with mysterious curves and invigorating properties: a delicious taste and a juicy aroma.
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